Jessica's Press Releases

Friday, September 6, 2019

SquadUP Partners with ToneDen to Automate Social Marketing for Event Organizers

SquadUP, a mobile-first ticketing, event management, and audience engagement platform, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events.

The partnership between SquadUP and ToneDen equips event organizers on the SquadUP platform with SquadUP Engage, a marketing platform integration created specifically to enable event organizers to get the most out of their Facebook and Instagram campaigns. ToneDen's tightly integrated marketing solution provides an intuitive yet powerful way for event organizers to increase sales and maximize marketing returns.

"SquadUP and ToneDen are both dedicated to providing a high level of service and enablement to their customers. SquadUP Engage is a clear reflection of that dedication," explains ToneDen Head of Partnerships, Tommy Knecht. "SquadUP Engage empowers SquadUP event organizers to seamlessly create sophisticated Facebook and Instagram Ad campaigns to sell more tickets, no matter how big or small their marketing budgets may be."

SquadUP offers a fully-featured mobile app for attendees and organizers, in addition to a white-labeled implementation package for enterprise customers that enables them to sell more tickets and save valuable time. Because of SquadUP's targeted focus and integrations for the complexities of event marketing, ToneDen is a seamless fit. ToneDen achieves higher ROI for event promoters in part by offering features that are not otherwise available to marketers inside of native social advertising platforms. In addition to event-specific audience targeting and budget optimization, ToneDen offers pre-built campaigns called Playbooks that cover a promoter's entire event marketing lifecycle—incorporating social ads, direct messenger channels like Facebook Messenger, and fan activations to automate multiple tasks within a single campaign. ToneDen also offers Dynamic Event Ads to remarket an entire event calendar in just one campaign.

"We're always looking for tools to help our customers sell more tickets. There are a lot of people out there selling snake oil, but in ToneDen we've found a committed partner with a deep technical skillset and a product that truly works" says Willie Litvack, SquadUP CEO. "Our white-label and mobile-first solution is best-in-class, by complementing our core product with a data-driven marketing module we're giving event organizers the most advanced and comprehensive feature set available in primary ticketing today." Read news here.

About SquadUP
SquadUP is a mobile-first ticketing, event management, and audience engagement platform. The Company provides software to more than 1000 event organizers including The Tribeca Film and Television Festivals, American City Business Journals, The New York City Wine and Food Festival, The South Beach Wine and Food Festival, The Charleston Wine + Food Festival, The James Beard Foundation and The Village Vanguard. The platform's major value proposition hinges on an integrated, fully-featured mobile app for attendees and organizers in addition to a completely white-labeled implementation package for enterprise customers. For more information visit: https://www.squadup.com/

About ToneDen
ToneDen is an automated social marketing platform, helping over 1M creators, businesses, and brands grow online. For more information visit: http://www.toneden.io. Read related news now.

SquadUP Media Contact:
press@squadup.com

ToneDen Media Contact:
Mel Mabugat-Wagner, Marketing Director
hi(at)toneden.io

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Financial Poise™ Announces "Cybersecurity & Data Privacy 2019," a New Webinar Series Premiering September 24th at 1:00 PM CST Through West LegalEdcenter™

About the Series: This series explores the various laws and regulations which govern businesses both in the US and abroad, as well as how to implement and enforce an information security policy to protect your company and limit any damage from a data breach.

About the Episode: There is no federal law governing privacy and data security applicable to all US citizens. Rather, individual states and regulatory agencies have created a patchwork of protections that may overlap in certain industries. This webinar provides an overview of the many privacy and data security laws and regulations which may impact your business, from the state law protecting personal information to regulations covering the financial services industry to state breach notification laws.

To learn more, click here.

The webinar will be available on-demand after its premiere. As with every Financial Poise Webinar, it will be an engaging and plain English conversation designed to entertain as it teaches.

About Financial Poise
Financial Poise has one mission: to provide reliable plain English business, financial and legal education to investors, private business owners and executives, and their respective trusted advisors. Financial Poise content is created by seasoned, respected experts who are invited to join our Faculty only after being recommended by current Faculty Members. Our editorial staff then works to make sure all content is easily digestible. Financial Poise is a meritocracy; nobody can "buy" their way into the Financial Poise Faculty. Start learning today at https://www.financialpoise.com/.

Lightwell Acquires Leveraging Technology, Expanding its Cloud Integration and Enterprise Architecture Services and Solutions

Lightwell (https://www.lightwellinc.com), an award-winning provider of Integration, Supply Chain, Omnichannel Order Management, and Data Analytics services and solutions, today announced it has acquired Leveraging Technology, LLC—a New York-based IT consultancy focused on Integration, API Management, Enterprise Architecture, and Cloud/Hybrid Cloud technologies. Leveraging Technology has helped many leading companies optimize their technology environments, align their IT and business strategies, overcome complexity, improve agility and performance, and increase access to data and insights. This acquisition represents a significant opportunity to address the heightened demand for advanced Integration and Architecture expertise while enabling Lightwell to create greater strategic value for its customers. Read news here.

"We are thrilled that the Leveraging Technology team has joined us, and are excited about the expertise, tools, and proven methodologies they bring," said Michelle Kerr, Lightwell's president and founder. "Today, many companies are investing in strategic initiatives around Digital Transformation, Customer Experience, Artificial Intelligence, Advanced Analytics, and others—and technology plays a crucial role in all of these. However, Data and Integration-related challenges continue to be a major barrier to their success. There is a struggle to access critical data—when, where, and how it's needed—across many disconnected systems, applications, devices, and clouds. Also, it's a significant challenge to ensure that vital information flows seamlessly, quickly, and securely across all of these."

Be alert to the latest news.:

https://jessicapressreleases.blogspot.com/2018/04/pixel-film-studios-unveils-prodicator.html

"These problems can't be solved by a software solution alone: they're challenges that span architecture, technology solutions, strategy, skills, business processes, and more," continued Kerr. "This is where the Leveraging Technology team excels—they bring all of this together, helping companies develop and fine-tune their strategies and roadmaps, implement the right technologies, overcome Integration challenges, optimize their IT environments, and align technology, people and processes for achieving their business goals."

Established in 1998, Leveraging Technology is a privately-held IT consulting company headquartered in Rochester, New York. Their client base includes Fortune 500 corporations and smaller regional companies spanning many different industries—including health care, manufacturing, food services, banking, and financial services. The team brings decades of Integration experience, combined with deep expertise around architecture, business strategies, and industries. This rare combination enables them to be highly effective at helping clients achieve their objectives and gain marketplace advantages.

Some of the company's key focus areas include Integration, API Management, Cloud and Hybrid Cloud, Enterprise Architecture, Business Architecture, and Information Architecture. They provide a full range of consulting services, including assessments and roadmaps, implementation services, solution delivery, and Managed Services. In addition, Leveraging Technology has developed a number of proven frameworks, processes, tools, and assets that optimize efficiency, reduce costs, and accelerate results.

Read related news now.:

https://jessicapressreleases.blogspot.com/2018/05/jeri-robinson-honored-with-association.html

"We're excited to join the Lightwell team, and it's an ideal fit for our team and our clients for many reasons," said James Cantin, president of Leveraging Technology. "They have an outstanding reputation for their technology and business expertise, industry knowledge, and relationships with their customers—all of which have been such a critical part of our team's mission and approach over the last twenty-one years. Lightwell's breadth of technology services and solutions offerings will be extremely valuable in helping our clients succeed."

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

Cantin continued, "Because Lightwell has such great relationships with many their customers across North America and Europe, our team will be able to extend their reach and impact to other geographies and industries as well. With their impressive capabilities, resources, and partnerships, Lightwell will provide our team with a strong platform for growth."

Visit Lightwell's website to learn more about the Leveraging Technology acquisition and the benefits it will bring.

About Lightwell
Lightwell develops, implements and manages technology solutions that answer today's critical business challenges. They provide comprehensive services and solutions for Integration and APIs, Data Analytics, Order Management, B2B Integration, Supply Chain Management, and more—including assessments, strategy, architecture, implementation, development, optimization, Managed Services, and Cloud solutions. In addition, the company provides IT Consulting services for projects—including custom Application Development services—and provides strategic IT Staffing and recruiting services to help companies address their IT resource needs. The company has been recognized on the Inc. 5000 list of privately held companies eight times.

Click here.:

https://jessicapressreleases.blogspot.com/2018/04/ttpm-reveals-its-2018-spring-wanted_99.html

LeaseCrunch® Gives Five Reasons Why Spreadsheets Aren’t the Best Way to Comply With New Lease Accounting Standards

LeaseCrunch, the only lease accounting software made by former CPA firm auditors for CPA firm auditors, believes that firms relying on spreadsheets to handle new lease accounting tasks are putting themselves at a serious disadvantage.

"Having been to numerous accounting conferences and staying in regular contact with CPA firms, I am surprised that there is still some debate between spreadsheets and software in complying with the new lease accounting standards," said Ane Ohm, a former Big 4 auditor and now CEO of LeaseCrunch. "It's clear to me that spreadsheets are an awkward and risky approach to implementing the new lease accounting requirements."

More info here.:

https://jessicapressreleases.blogspot.com/2018/05/pixel-film-studios-releases-fcpx-layers.html

1. Spreadsheets can't help with complex calculations: There are a number of highly complicated aspects of the new standard, especially with regard to the quantitative footnote disclosures that include a weighted average discount rate and weighted average remaining term. Read news here.

2. Spreadsheets can't help navigate nuances: Spreadsheets don't have built-in guidance to add context or provide help along the way. For example, the LeaseCrunch software includes wizards that guide users through appropriate questions to ensure the new lease standard is applied correctly. There are also tooltips available that provide definitions for key terms exactly when a user might need them.

3. Spreadsheets are time-consuming: As mentioned above, with no embedded calculations or processes in a spreadsheet, it becomes far more time-consuming to manage all the components.

4. Spreadsheets make version and calculation control difficult: When multiple departments and people are responsible for lease data, it can be difficult to share spreadsheets and have confidence that everyone is using the latest version.

5. Spreadsheets offer little security: A spreadsheet has no built-in validation and minimal security options, like password protections and encrypted data. To quote an audit partner I recently spoke with: "We do not want to have to audit spreadsheets."

About LeaseCrunch
Named by Accounting Today as one of the top new products of 2019, LeaseCrunch provides cloud-based lease accounting software for CPA firms, designed to help organizations implement the new lease accounting standards, ASC 842 and IFRS 16. Designed by CPAs, former Big 4 public accounting auditors, software development veterans and a former member of the FASB staff, the application offers an easy-to-use customer interface that delivers "audit in a box" lease accounting services, reducing the time it takes clients to prepare for an audit. LeaseCrunch allows companies to identify policy elections for the leasing standard through templates for both US GAAP and IFRS. For more information go to: http://www.LeaseCrunch.com. Read here.

Press Contact:
John Vita
John Steven Vita Communications
John.vita(at)jsvcom(dot)com
847/853-8283

HMT Associates, Inc., Makes Inc. Magazine’s America’s Fastest-Growing Private Companies Annual List

HMT Associates, Inc., a Cleveland-based marketing firm, was recently recognized on the annual Inc. 5000 list as one of the nation's fastest-growing private companies, with three-year revenue growth of 128%. Making the Inc. 5000 list for the second time, hmt ranked No. 2,925 among some of America's most successful companies.

HMT is the shopper-focused brand engagement agency that delivers unparalleled engagement at every touchpoint to connect consumers' hands, hearts and minds with brands through their shopper marketing, experiential and consumer engagement expertise. They have been consistently recognized as a top agency by the Path to Purchase Institute and Chief Marketer Magazine, along with numerous industry awards that include the Reggies, Pro Awards, IT List and Design of the Times. With an impressive client list, including top Fortune 500 companies, their roster includes The Kraft Heinz Company, Mondelēz International, Back to Nature Foods LLC, Stonyfield Farm Inc. and Heineken, USA.

"Our significant growth over the past three years can be attributed to our team's ability to build insight driven campaigns for our clients," says Patti Conti CEO. "Our inclusion on this year's Inc. 5000 list is an honor and testament to the trust our clients place in us, creating partnerships that are key to fostering our growth."

Rapid growth over the past year has also allowed hmt to expand their presence in Chicago, Bentonville, and New York.

"The companies on this year's Inc. 5000 have followed so many different paths to success," says Inc. editor in chief James Ledbetter. "There's no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000. More info here.

About HMT Associates, Inc.
Headquartered in Cleveland, OH, and founded in 2002, hmt is the shopper-focused brand engagement agency that delivers unparalleled engagement at every touchpoint to connect consumers' hands, hearts and minds with brands through their shopper marketing, experiential and consumer engagement expertise. Learn more at hmtassociates.com or connect with #teamhmt @hmtassociates

About Inc. Media
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit http://www.inc.com. Click here to read the latest news.

iFrog Digital Marketing Introduces New CEO From Ford Agency

iFrog Digital Marketing recently announced that Keith T. Tomatore (K.T.) has become its new Chief Executive Officer. Tomatore, who was appointed by Chairman David H. Wilson, has assumed day-to-day leadership of the Easton-based company, and will also serve on iFrog's Board of Directors. Tomatore is a digital marketing veteran and possesses a wealth of experience, including holding the post as senior vice president for GTB (formerly Team Detroit) since 2012. He also developed numerous Dealer War Rooms for the Ford Dealer Advertising Fund Associations, along with being a crucial leader of Precision Retail Marketing and helping dealers improve their own digital marketing efforts.

"We've made meaningful progress toward our top company priorities," Wilson said. "The last year has been a period of hyper growth (for iFrog), coupled with successful refinements in our offerings. The Board and I are confident that Keith is the right person to build on this momentum, as he is a seasoned leader with operating at scale and delivering value to stake holders, employees, and clients."

Before joining GTB, Tomatore held leadership positions with a handful of smaller digital marketing companies to help them with business operations, sales generations, and operating at scale. He also worked at Washington Post Newsweek Interactive, where he spent 11 years as the Vice President of Operations running the business operations of their digital properties: Washington Post (washingtonpost.com), Newsweek (newsweek.com), Slate (slate.com), and Budget Travel (budgettravel.com).

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/the-best-brain-toys-media-for-teachers.html

"We are beyond proud to have K.T. at the helm of our company during this period of growth," iFrog COO Brent Durham said. "We believe that his expertise and dedication to excellence will be a huge benefit to our daily operations and plans for future expansion."

"We are very excited to have him assume my position as CEO," Wilson said.

iFrog Digital Marketing is a digital marketing agency located at 101 Bay Street Easton, MD 21601. For more information, call 410-673-8278 or visit http://www.ifrog.com/.

Thursday, September 5, 2019

Oriental Trading Company Hosts “Get Your Skeletons Out of the Closet Day” on Friday the Thirteenth

With Halloween just around the corner, Oriental Trading Company is inviting everyone to "Get Your Skeletons Out of the Closet Day" on Friday, September 13, 2019.

This dreadfully fun holiday was created by the company as a way to give Halloween super-fans an early green light to let their creativity come to life. And with an eerie Friday the 13th falling just six weeks before Halloween this year, there's no better day to kick off the spooky season!

On September 13, more than 100 crafty and creative influencers will provide spooky and sweet inspiration with Oriental Trading's entire skeleton collection as they show how they decorate for the season. You will see a wide array of ideas ranging from a rainbow painted unicorn skeleton to a medieval scene, complete with a fire-breathing dragon skeleton. To make it easy for you to create your own creative and creepy scene, Oriental Trading will be offering a one-day flash sale with up to 60% off skeletons and free shipping on any order!

As the official Halloween Hauntquarters, Oriental Trading's closet is FULL of hundreds of budget-friendly skeletons and Halloween decorating and DIY ideas that are sure to make your house the best on the block.

"As our skeleton décor has grown in popularity, we've more than doubled our exclusive items this year for our customers," said Brian Moen, Chief Merchandising and Marketing Officer. "One of my favorites is the two-headed life-size posable skeleton. You can decorate it into a creepy scene or give it a little humor by positioning it in a selfie pose. Either way, trick-or-treaters will get a kick out of it!" Read all the latest news.

Straight from an old mythical tale, your front yard can come to life with a graveyard of unique unicorn, dragon, and mermaid skeletons from Oriental Trading that will make the kids squeal with glee (and maybe just a little fright)! Plus, you can lay to rest those questions as to whether this trio of fantasy creatures really existed because you'll have the boney remains to prove it!

Get creative with yo ur skeleton decorations and create an entire family for your front porch. Oriental Trading has skeleton animals from dogs to frogs, pigs to monkeys, and just about every animal in between, so you're sure to find the perfect creepy creature for any skeleton family.

"Our customers look to us for unique and exclusive products. The success of last year's life-sized mermaid skeleton showed us that they want to break out of normal, everyday Halloween décor like simple black cats and spiders," Moen said. "We have over 800 Halloween décor items online so our customers can make their holiday both creative and affordable."

Dust off those Halloween decorations, pull those skeletons out of the closet (or order new ones from Oriental Trading) and start the Halloween season with Get Your Skeletons Out of the Closet on Friday the 13th of September!

About Oriental Trading Company (A Berkshire Hathaway Company)
Oriental Trading Company is the nation's largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of teaching supplies and affordable home décor and giftware. Recognized as one of the Top 100 Online Retailers and one of the Top 50 Catalog Companies, Oriental Trading Company employs approximately 1,800 employees and offers more than 40,000 products to individuals, teachers, schools, churches, businesses and nonprofits. From pink flamingos and grass skirts to holiday decorations and craft supplies, Oriental Trading Company makes the world more fun! orientaltrading.com.

Read here.:

https://jessicapressreleases.blogspot.com/2018/05/airserver-launches-first-of-its-kind-4k.html