Thursday, April 18, 2019

Just Flow Earns Arthur H. Nighswander Community Partner Award

Just Flow Events & Marketing is excited to announce it is the recipient of the 10th Annual Arthur H. Nighswander Community Partner Award, presented by client Spaulding Youth Center.

Named after Spaulding Youth Center founding trustee Arthur Nighswander, the award was established to recognize community partners for their extensive and ongoing support. Susan C. Ryan, President & CEO of Spaulding Youth Center, presented the award to Just Flow in part of the organization's annual community award presentation.

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"I am honored to accept the Nighswander Community Partner Award on behalf of my team," said Ami D'Amelio, CEO & President of Just Flow. "Just Flow has proudly supported Spaulding Youth Center for four years and this organization continues to inspire us every day. We are extremely lucky to work with a group of people who incorporate kindness, compassion and enthusiasm into the amazing work they do for the children of New Hampshire each day."

Just Flow supports Spaulding Youth Center's many marketing, communications and development initiatives, including brand stewardship, strategic marketing, campaign design and execution, social media management, website development, graphic design, event planning and management, copywriting and other related corporate communication services.

About Just Flow Events & Marketing

Supporting clients since 2010, Just Flow provides event planning and management, strategic marketing, social media, website design development, graphic design, copywriting and other related corporate communication services. Our team offers extensive experience in a variety of industries, including education, fine arts, health care and medical, high-tech, hospitality and dining, manufacturing, membership organizations, professional services and more. With headquarters in downtown Manchester, the full-service agency provides services for clients across New Hampshire, throughout the northeast, along the east coast and beyond. For more information, visit http://justflownh.com.

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Wednesday, April 17, 2019

Purolator Broadens Target Demographic for Spring Advertising Campaign to Include Millennial Moms

Purolator announced the launch of a multimedia campaign designed to drive consumer demand for PurolatorBOSS® Premium Cabin Air Filters with Febreze Freshness, incorporating a newly expanded demographic that includes mothers between the ages of 25 and 44.

The campaign features a range of creative assets targeting both the traditional automotive do-it-yourself audience and women interested in the benefits of clean, odorless, and allergy-free air inside their vehicles. It will run through the end of June 2019 on a range of platforms including digital TV, radio, audio streaming services, and a variety of other digital mediums.

Initiatives will drive awareness and education by informing consumers about the benefits of a cabin air filter, an often-overlooked maintenance item that is simple to replace. Brand-specific sales are also a goal, with a focus on automotive retail stores.

"Market research shows that women in this demographic are informed, educated and savvy, and that fresh, clean air is high on their priority list," said Tina Davis, Senior Marketing Manager of Brand and Communications at MANN+HUMMEL Purolator Filters LLC. "This campaign is designed to encourage consumers to take charge of the air quality in their vehicle with regular cabin air filter maintenance, a simple task that they can do themselves. We believe this message resonates with moms who make purchasing decisions for their families."

Messaging throughout this campaign will center around the odor-eliminating power of Febreze and how PurolatorBOSS Premium Cabin Air Filters can help to protect families from harmful pollutants in the air. For example, the simplicity of the cabin air filter installation process is highlighted in a video that features kids performing the maintenance – with priceless commentary that could only come from the mouths of babes (https://youtu.be/Iy4myO6vdTQ). Another video features a nitpicking mother-in-law character, and teases that you can't always control what gets in your car, but Purolator can keep harmful pollutants out (https://youtu.be/-e1gzfquoW4).

The campaign will be featured in key markets throughout the United States. To learn more about the campaign and Purolator's filtration products, visit http://www.nothinggetsbyus.com/premium-cabin-air.

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New Amazon Best-Selling Book Offers Readers Advice on How to Break Free from Corporate America and Live a Life of Their Design

After the births of his children and his wedding day, author Paul David Thompson says the best day of his life was the day he got laid off from his corporate job. While that may sound counter-intuitive, getting laid off freed Thompson from living life following someone else's plan and building someone else's dream, enabling him to live a life of his own design. Thompson says, "I felt as though I was without purpose. I was searching for what I should be doing. I was rudderless. I knew there had to be something better. But I was just comfortable enough to not make a change. That's what is so insidious about working a 9-to-5 in corporate America. You're treading water and just getting enough oxygen to survive, but not enough to thrive. I wasn't living a life of purpose or significance. I was living a flat life, devoid of personal growth."

In his new book, Escape: Money Mindset to Freedom with Stocks, Real Estate, and Starting Your Own Business, Thompson teaches his readers how to live a life of their own design. First, Thompson teaches his readers how to figure out what, exactly, the life of their dreams looks like and how to get in the right mindset to pursue that life. There are three basic steps to success: investing in yourself, investing in your network, and investing in assets. Investing in yourself may involve developing more marketable skills, earning a better certification, or getting more practical experience. Investing in your network means that you are both investing in relationships that can help your career and investing in relationships with other investors, who can give you advice and share in your triumphs and struggles on your path to financial freedom. If you are the average of the five people you spend the most time with, those people should be people who support and motivate you.

Thompson outlines several paths to wealth by investing in assets. In Escape, Thompson covers simple stock investing, real estate investing, and building a business. Thompson shares specific techniques for building wealth, using his own journey to financial freedom to teach readers the easiest and least risky path to success. Thompson's advice is like a friend offering their hand to guide you down a path you're not familiar with, a navigator who knows the way.

Escape has become a #1 best-seller on Amazon in the Customer Relations and Econometrics categories. Thompson also hosts the podcast Ready Investor One, which teaches people how to use investments to live a life of their design.

Thompson says, "I want to empower working professionals to see what is really happening in the world. I want everyone to realize they don't have to fit their lives around their work; instead, workers can become investors and live a life of abundance, satisfaction, and joy."

Paul David Thompson

Paul David Thompson is a full-time investor, speaker, and coach who no longer depends on a day job. He broke free from the chain of the corporate world by investing in real estate. He inspires busy, working professionals to lead a life of their design by teaching them how to change their mindset about money and create multiple streams of income. Read news here.

For more information, please visit https://www.pauldavidthompson.com/

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Nonprofit Organizations Can Utilize Newest ezCheckPrinting Check Writer and Virtual Printer With QB

Nonprofit organizations utilizing the latest ezCheckprinting and virtual printer software no longer have to worry about compatibility when printing on blank check stock through Quickbooks. Halfpricesoft.com developer's have also tested and confirmed that there will be no interruption in processing blank checks stock through QB with the latest Windows 10 update.

"QuickBooks and Quicken customers running a nonprofit organization can rest easy when utilizing the latest ezCheckPrinting and virtual printer combo to print on blank check stock." said Halfpricesoft.com Founder, Dr. Ge

The feature benefits are listed below:

Virtual Printer is the optional add-on for QuickBooks and Quicken customers. With the virtual printer, QuickBooks customers no longer have to enter check data manually to take advantage of the blank stock printing features. Simply select this ezCheckPrinting Virtual Printer as the current printer, and print checks from QuickBooks or Quicken.

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To take advantage of this QuickBooks and Quicken printing feature, customer is required to install both ezCheckPrinting software and the virtual printer on the computer. New customers can download the trial version of ezCheckPrinting, online at https://www.halfpricesoft.com/quickbooks-checks-virtual-printer.asp and sample all of the software's features.

Customers can confirm compatibility that ezCheckprinting and virtual printer software is right for the company, without obligation before purchasing.

Starting as low as $79 per installation for a single-user license key for the QuickBooks compatible version (ezCheckPrinting single user plus Virtual Printer).
To learn more about this check writer software, visit https://www.halfpricesoft.com/quickbooks-checks-virtual-printer.asp

About halfpricesoft.com
Founded in 2003, Halfpricesoft.com has established itself as a leader in meeting and exceeding the software requirements of small businesses around the US. Halfpricesoft.com is a developer of small business software, including online and desktop payroll software, online employee attendance tracking software, accounting software, in-house business and personal check printing software, W2, software, 1099 software, Accounting software, 1095 ACA form software and ezACH direct deposit software. Software from halfpricesoft.com is trusted by thousands of customers and will help small business owners simplify payroll processing and streamline business management.

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Managed IT & Cloud Service Provider Ntiva Acquires Diverse Technology Solutions

Ntiva, Inc., a growing IT Services company offering managed IT, cloud and cyber security solutions, today announced the acquisition of Diverse Technology Solutions, Inc. (DTS), a cloud service provider for hosted data, voice, and business IT solutions.

With this acquisition, Ntiva will expand its geographical coverage to include New York City, Long Island, and Southern Florida, combining the technical strengths of both teams to offer managed and cloud services to businesses looking to successfully compete with technology.

"We are excited to welcome the DTS team to the Ntiva family, adding additional experience and talent as we continue to grow our footprint," said Steven Freidkin, CEO of Ntiva. "As businesses continue to face significant challenges due to rapid technological advancements, the need for managed service platforms with the scale and resources to deliver advanced IT services is becoming more critical. The SMB market is responsible for most of the job and economic growth in the US, but their ability to leverage technology has been limited. There is a huge need, especially when it comes to cyber security solutions, for these companies to have access to the same solutions leveraged by Fortune 500 companies."

"Ntiva was our first choice for an MSP committed to delivering high-quality services backed by extensive technical capabilities," said Clay Hart, Founder and CEO of DTS. "Middle market businesses want to deal with IT providers who are at a certain scale and who have the ability to support mission-critical workloads, as well as provide the security that is necessary as cyber threats continue to escalate. This is the right time for us to join forces with Ntiva, providing an avenue for DTS employees to advance in their careers, as well as offer our clients a stronger portfolio of IT services." Read all the related news.

Ntiva headquarters and main technology center is located just outside of Washington, DC in McLean, Virginia. This acquisition will increase Ntiva's client base to over 700 organizations located across the U.S.

About Ntiva, Inc.
Ntiva is a leading IT services company that provides businesses across the U.S. with advanced technology expertise and support, including managed IT services, strategic consulting, cloud services, cyber-security and telecom solutions. Their team of world-class talent genuinely cares about the relationships they build and understands that response and precision are fundamental keys to a successful partnership. Ntiva's ultimate objective is to help clients leverage their technology investments to improve business performance.

Media Contact:
Holly Dowden holly.dowden@ntiva.com
VP of Marketing, Ntiva, Inc. 703 891 0131

About Diverse Technology Solutions, Inc.
Diverse Technology Solutions (DTS) is a leading provider of cloud-hosted data and voice services. For more than two decades, their growing roster of clients across almost every vertical market has counted on DTS cloud service providers to tackle their toughest challenges. Operating out of several data centers across the US, their primary cloud-hosting data center facility is specifically designed and constructed to deliver world-class physical security, power availability, infrastructure flexibility and growth capacity to their clients. Continue reading.

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Announcing the Touch The World™ Collection by Dune Jewelry

Dune Jewelry, the Original Beach Sand Jewelry Company® (dunejewelry.com) will launch their new bracelet collection and global charity initiative named Touch the World on April 22nd. The twelve beautiful bracelets can be customized with your choice of sands or natural elements or feature Dune's signature blend of sands and elements curated from all seven continents around the world. In addition, the launch will honor Earth Day on Monday, April 22nd through experiential giving by continually donating 10% of the proceeds from each bracelet to the following twelve causes that make a difference around the world:

Ocean Conservancy
Rainforest Conservation
Climate Change Prevention
Clean Drinking Water Initiatives
Humanitarian Medical Care
Alzheimer's Care & Research
Animal Welfare
Childhood Cancer Care & Research
Heart Disease Care & Research
Autism Awareness
Mental Health Awareness
Opioid Research & Rehabilitation

Each bracelet has a high quality, brightly colored cord and an expressive charm with a symbol unique to each of the twelve causes. Sitting at the top of your wrist is a silver disk, which will allow you to Touch The World, as it contains Dune's unique global blend from all seven continents. Or, if you prefer, you can choose sands or elements from your own special place. Each bracelet retails for $30.00. As a gift, Dune is encouraging purchasers to collect all twelve bracelets to receive a Global Giving Bracelet free, when they share their Touch the World photos on social media – Instagram and Facebook – or email to TTW@dunejewelry.com. Additionally, a Giving Passport will be given to record each customer's "giving journey." Your next journey could help change the world.

"We've created the Touch the World collection and our global charity initiative to allow our customers to give effortlessly to important causes. Purchasers can choose from our selection of over 4,000 sands and natural elements from around the world, or they can send in their own to be incorporated into their bracelets," states Holly Daniels Christensen, Founder and CEO of Dune Jewelry. "We don't just make jewelry, we capture memories forever from your favorite travel experiences with our Experiential Jewelry®."

About Dune Jewelry

Founded in 2010 by kitchen table entrepreneur, Holly Daniels Christensen, Dune Jewelry, is the Original Beach Sand Jewelry Company®. Dune captures your most cherished travel memories and experiences by creating fine Experiential Jewelry® with sand and natural elements from around the world. Dune Jewelry catalogs over 4,000 sands and natural elements in their Sandbank™ spanning all seven continents and you have the option to send your own natural element for a truly one-of-a-kind experiential design. Their Sandbank consists of beaches, ballparks, golf courses, hiking trails, dried flowers, power stones and more. It keeps growing almost daily, thanks to customers sending sand and elements for their very own custom designs. All of Dune Jewelry's patented designs are exclusive and Handmade with Love & Sandy Hands in the USA®, in their Boston, Massachusetts studio. Dune Jewelry has created a unique line of collectible jewelry and is the perfect time capsule for all of your travel adventures.

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Dune Jewelry creates tangible reminders of life's greatest moments. Everyone has a travel adventure or beach memory that they want to capture forever. Dune Jewelry's unique custom and personalized collection is the perfect way to hold-on to those special moments forever allowing you to "live for the moment, then take it with you." ™

Dune Jewelry is dedicated to making the world around us a better place for all. Whether it is helping to preserve the coastal communities, which inspired Dune, or using our unique designs to support someone in need, they are always looking for ways to help. Since inception, Dune has partnered with some amazing organizations, each bringing something as unique as the memories Dune helps to capture.

Dune Jewelry has a thriving e-commerce website, ships to over 900 retail partners worldwide, offers a lifetime warranty on every design and donates a portion of all sales to coastal preservation.

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Inc. Magazine ranked Dune Jewelry No. 2590 on the 2018 Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies.

Dune Jewelry named 2016 Small Business of the Year by the Small Business Association of Massachusetts and New England

For more information on Dune Jewelry, please visit: http://www.dunejewelry.com
Follow Dune Jewelry on Twitter: @dunejewelry
Follow on Instagram: DuneJewelry
Like Dune Jewelry on Facebook: http://www.facebook.com/dunejewelry

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Immersion Active Defines Solo Agers’ Future Housing and Community Preferences in New White Paper

Currently, 22 percent of Americans over the age of 65 are considered "solo agers," which are older adults aging without the support of nearby family. Since they cannot rely on outside help for daily tasks, their preferences for future housing options may be less traditional than their coupled peers. To help community developers and builders understand and incorporate these preferences into future projects, Immersion Active, a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives, has released a white paper titled "Predicting Housing Trends: How Solo Agers Will Impact Community Development." The free white paper provides critical information about who solo agers are, what they want from their homes and communities, and how much they are willing to pay to satisfy their housing needs.

To download the white paper, visit: info.immersionactive.com/solo-ager.

The white paper includes the findings of a September 2018 survey Immersion Active conducted with the Elder Orphan Facebook group, a 9,000-member group founded and moderated by Carol Marak, a well-known expert in the aging alone community. Key findings found in the white paper include:
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"Society commonly groups all 55+ individuals together, however our needs drastically change as we age and solo agers are no different," said Joe Ford, president and senior digital strategist at Immersion Active. "We want to help builders and developers understand this population's unique housing, amenities, and community preferences so they can create outside-the-box solutions. Solo agers of today are the pioneers. They have the potential to shape the demand for senior housing options over the next decade."

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To download the white paper and infographic, visit: info.immersionactive.com/solo-ager. For more information about Immersion Active, visit: http://www.immersionactive.com.

About Immersion Active
Founded in 1998, Immersion Active is a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives. As experts on how to inclusively market to consumers across age groups and demographics, Immersion Active helps companies make an emotional connection with customers. The company has won 130 local, regional, national and international marketing awards, including the Webbys, the Mature Market Media Awards, the WOMMYs, the Web Health Awards, and the Content Marketing Awards. The company was also named a 2018 Frederick County Best Places to Work. Read related news here.

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