Jessica's Press Releases

Wednesday, August 15, 2018

CBCInnovis® Announces Credit Integration with Laser Credit Access®

CBCInnovis, a leading provider of mortgage credit and data verification services to the mortgage lending industry, today announced an integration of its services with LASER Accuracy LLC, a Salesforce AppExchange Partner, and developer of the Salesforce App LASER Credit Access.

The agreement allows CBCInnovis customers to automatically access credit report data within their Salesforce environment.

The integration removes many of the manual steps that often are necessary when a lender exits Salesforce to access a credit report, then re-enters Salesforce to add that information. The credit data integrates with Salesforce, allowing the lender to access the credit data through their decisioning process.

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"Providing our credit reporting solutions through the integration with Laser Credit Access underscores our relentless pursuit of ways to help our clients efficiently run their businesses," said Ken Viviano, senior vice president, CBCInnovis.

"We are very excited to offer Salesforce.com users the ability to access CBCInnovis industry leading credit data from within Salesforce.com," said Michael Dunleavey of LASER Accuracy. "This seamless automation will add great value to our mutual customers. The speed and accuracy created by this collaboration will create a competitive advantage for their lenders in the marketplace."

About CBCInnovis

CBCInnovis offers a diverse portfolio of lending support solutions to the financial services industry. With tools designed to enhance efficiency and streamline processes, CBCInnovis solutions can assist with merged credit report services, identity, income and employment verification, fraud and risk mitigation, flood determinations, property appraisal and valuation, and closing services. http://www.cbcinnovis.com

About LASER Accuracy

Founded in 2011 and based in Richmond, Va., LASER Accuracy is the developer of the LASER Credit Access app for accessing credit report data into Salesforce at the click of a button. LASER Credit Access has delivered more than 1 million credit reports safely and securely. To learn more, please call 804-585-3144, visit lasercreditaccess.com or LASER Credit Access on the Salesforce AppExchange.

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EVRYTHNG First To Support GS1® Digital Link Barcode Upgrade For Mass-Scale Global Product Digitization

EVRYTHNG, the IoT platform that activates every consumer product to make it intelligent, interactive and trackable, today announced it is the first to commercially support the new GS1 Digital Link standard that 'upgrades' the ubiquitous barcode used by two million manufacturers to now make every product smartphone-interactive and web-connected.

As co-chair of the GS1 Standards Development Work Group that defined this new specification, EVRYTHNG has agreed with GS1 to provide any organization using GS1 product identifiers a royalty-free license to EVRYTHNG's patented technology which adds dynamic intelligence on top of the new standard.

"It was absolutely time for the ubiquitous 44 year-old barcode to be updated for the internet age," said Dominique Guinard, Co-founder and CTO, EVRYTHNG. "GS1 codes are already scanned over 5 billion times every day, the industry impact of this new standard is going to be huge with more than 2 billion iOS and Android smartphones already able to automatically interact with standard QR codes. The new GS1 Digital Link standard takes this one step further -- connecting every product to every consumer."

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https://jessicapressreleases.blogspot.com/2018/05/mothers-day-comes-with-triple-bonus-for.html

Creating a New Digital Ecosystem
EVRYTHNG has teamed with some of the world's largest packaging and supply chain companies including, WestRock and Crown in the food, beverage and household goods sectors, and Avery Dennison RBIS in the footwear and apparel market to produce products #BornDigital, with digital identities embedded as they are made, making it easy for brands and retailers to rapidly deploy digitized products at mass scale.

The new GS1 Digital Link standard works with a QR code or NFC tag on packs or labels. Now, every product can have its own digital identity and Web address, upgrading the traditional 1D barcode used on trillions of products for point-of-sale with the new ability to support smartphone interaction, supply chain tracking, authentication and many other applications.

"The GS1 Digital Link is a potentially game changing standard, literally linking every product to the Web and the digital ecosystem," said Sanjay Sarma, Vice President for Open Learning at Massachusetts Institute of Technology and a member of the GS1 Board of Directors.

"In partnership with packaging and supply chain giants - Avery Dennison, WestRock, and Crown Packaging — we've created a new digital ecosystem that is able to digitally activate products at mass scale for consumer brands," said Niall Murphy, Co-founder and CEO, EVRYTHNG. "Consumer brands face tremendous challenges being disconnected from their end-customers and have limited visibility as their products move through the global supply chain. Digital activation with EVRYTHNG makes individual products interactive, intelligent and trackable on the Web, opening a new channel for trust and engagement between brands and their consumers, while providing full visibility into each product's lifecycle." Be alert to the latest news.

"The same technology that transformed how retail does inventory will transform the way brands connect with consumers. Today's consumers expect a shopping experience that meets them where they are—whether mobile, in-store or online. The new GS1 standard means every unique apparel item can be enhanced with our RFID technology and a QR code to support supply chain and direct-to-consumer applications at scale," said Bill Toney, Vice President Global RFID Market Development, Avery Dennison -- one of the world's largest providers of label, tag and supply solutions in the apparel and footwear industry.

For Consumer Product Brands
Competing supply chain technologies and retail channels have created a giant blind spot for brands: they don't always have a complete view of their products — geographically or in the product life-cycle. This new ecosystem allows consumer product brands to reclaim control of both the supply chain and the customer relationship.
"We'll be building a foundation to gather and apply data intelligence throughout each individual product's lifecycle to reduce costs, protect against lost revenue and ensure supply chain integrity," said Rahmyn Kress, Chief Digital Officer at Henkel. "EVRYTHNG and GS1 Digital Link will allow us to deliver direct to consumer applications at unprecedented scale. This is very important to Henkel's mission and commitment to our individual product lines and consumers."

"GS1 Digital Link will make it possible for consumers to connect with billions of apparel items for applications like product information, eCommerce and authentication, and at the same time support internal processes within the supply chain and point of sales to operate with efficiency," said Max Engstrom, Enterprise Architect, H&M.

"Most exciting, we enable major brand owners such as Henkel and H&M to connect with consumers," said EVRYTHNG's Niall Murphy. "Brands will now have real-time access to powerful data about what customers are buying, where, when and how they feel about their purchase." Read this here.

Brands can use the EVRYTHNG QuickStart Online Tool today to create digital identities for their products. The tool generates a web address and an Active Digital Identity™ in the cloud for every product item.

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https://jessicapressreleases.blogspot.com/2018/04/early-childhood-education-experts-new_30.html

Available immediately, you can learn more at: http://EVRYTHNG.com/GS1 and @EVRYTHNG

About EVRYTHNG
EVRYTHNG is the market leading internet of things platform for consumer product brands, providing an industrial scale product identity and data management platform in the cloud that powers the next generation of commerce. Consumer brands work with EVRYTHNG to unlock dynamic product lifecycle information to better control their supply chain, and to drive an ecosystem of product centric and direct-to-consumer applications.

Gulf Breeze Recovery Asks if Legalizing Marijuana is Salvation or a Curse?

Legalizing Marijuana –Salvation or Curse?

Marijuana is currently being touted as a wonder drug for ailments ranging from alleviating side effects of chemotherapy, to effectively controlling pain, to treating epilepsy. Some medical professionals see it as a safer pain relief alternative than opiates with their extreme potential for addiction, or NSAIDS such as Advil or Aleve which should be avoided for people with ulcers or kidney problems. But marijuana is not a cure-all for everything or everyone. Be alert to read related news.

Many states are legalizing marijuana and/or its derivatives as public opinion pushes for more options and availability. But as it becomes more readily available, are we ignoring the risks, or unintentionally putting some people in danger?

Aspirin was once believed to be a miracle cure. Today it is effective and inexpensive for pain and fever reduction and is commonly used in low doses for heart attack prevention and blood thinning. Despite all the positive uses for aspirin, it is not safe for everyone to use.

Lower doses and better tasting "baby" aspirins gained popularity with both doctors and mothers and was the most commonly used medication for pediatrics in the 1950s. Then a correlation between aspirin and Reye's Syndrome, a rare but potentially deadly disease was discovered.

In 1980, the Center for Disease Control issued a public warning about the association of aspirin with Reye's syndrome. 555 cases of Reye's syndrome were reported that year.

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The U.S. Surgeon General issued an advisory about the risks of aspirin and Reye's syndrome in 1982. That year 222 cases of Reye's syndrome were reported.

In 1986, pharmaceutical companies were required to place warnings on products containing aspirin. Only 101 cases were reported that year, and by 1997, Reye's syndrome had nearly been eliminated, with only two cases reported.

Research is showing that marijuana shows highest risks, as aspirin does, for youth. The National Institute on Drug Abuse (NIDA), in a December 2016 article stated, "Marijuana raises car crash risk; in some studies, it has been associated with neurodevelopmental problems in prenatally exposed children; and its use by adolescents has been linked to cognitive impairments and poor educational outcomes and well-being."

NIDA issued an even stronger warning in May 2018, saying, "It (marijuana) also affects brain systems that are still maturing through young adulthood, so regular use by teens may have negative and long-lasting effects on their cognitive development, putting them at a competitive disadvantage and possibly interfering with their well-being in other ways. Also, contrary to popular belief, marijuana can be addictive, and its use during adolescence may make other forms of problem use or addiction more likely."

When the possible perils of marijuana and youth are explored, it should be noted that the National Council on Alcoholism and Drug Dependence, Inc., states, "Marijuana is the most commonly used and abused illicit drug in the U.S., particularly among adolescents and young adults. In fact, teens' perceptions of the risks of marijuana use have steadily declined over the past decade, possibly related to increasing public debate about legalizing or loosening restrictions on marijuana."

While marijuana is becoming more widely available and is seen in a more positive light for medical use, it is prudent to use caution and not put our youth at risk. Just as aspirin shouldn't be used for everyone, neither should marijuana be assumed safe for everyone.

Parents should be aware of the dangers marijuana poses to children, adolescents and teens, and educate their children of those dangers just as they do for alcohol, tobacco and other drugs. Waiting for government warnings might take years. We can't afford to wait.

About Gulf Breeze Recovery: Gulf Breeze Recovery is changing the future of addiction treatment with the THRIVE® program focused on overcoming chronic relapse. Gulf Breeze Recovery's THRIVE® program is designed for those who are looking for a drug and alcohol treatment program to produce a different and positive result. This non-12 step program allows you to drive beyond your addictions and promotes a new outlook on life. For more information about our program or to speak with an Addiction's expert, please call 855-973-3551 or contact us.

MailPix Acquires Printing Division of Photobucket

MailPix, the photo-printing, canvas and gifting ecommerce company, announces the purchase of the printing division of Photobucket Corp. Terms were not disclosed. PrintShopLab, at http://www.printshoplab.com, continues in partnership with the privately held Photobucket. Be alert to read related news.

"MailPix is excited to partner with one of the premier online photo hosting sites," says Fred H. Lerner, CEO and founder. "In operation since 2003, Photobucket hosts more than 100 billion images from 100 million users (according to Wikipedia) and has recently embarked on a vigorous campaign to reengage them.

"MailPix staff have the expertise in customer service, in order fulfillment and in digital marketing to exceed the expectations of Photobucket print customers," added Lerner, adding the full complement of photo products, from prints, canvas and enlargements, photo books photo gifts, photo decor, and business products, can be ordered from the convenience of the user's Photobucket account.

MailPix has made five acquisitions in as many years: 1 Hour Photo, Winkflash, MyPix2, RitzPix and now Photobucket's PrintShopLab. With the addition of Photobucket's PrintShopLab, MailPix has become an industry leader. Apps in the MailPix family deliver to more than 18,000 U.S. retail locations.

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ABOUT MAILPIX.COM

MailPix.com is the pre-eminent site for printing photos instantly at thousands of retailers from phone app or PC and also offers convenient mail-to-home. MailPix preserves photo memories as photo books, canvas, prints, cards, enlargements and other photo gift products. The service is seamlessly integrated to print photos from any phone, device or computer. MailPix offices are located in Huntington Beach, Calif.

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Fred H. Lerner is the founder and CEO of MailPix, his latest startup. He previously founded Ritz Interactive, which included RitzCamera.com, WolfCamera.com and others. Fred also founded two imaging companies which were acquired by Kodak and became the CEO of Kodak Processing Labs. He is a United Nations' Hall of Fame recipient from the International Photographic Council and Past President of the Photo Marketing Association International. Read related news now.

Peter Tahmin, co-founder and COO of MailPix, was the former vice president at Ritz Camera & Image and co-founder, senior vice president and COO of the Ritz Interactive e-commerce network, which included RitzCamera.com, WolfCamera.com, BoatersWorld.com and others. He brings more than 25 years of e-commerce experience and a lifetime of imaging industry experience to MailPix.

PULVERIZE® Weed Killer’s 2019 National Ad Campaign Aims to Wrangle Up Consumers Looking for A Natural Alternative to Glyphosate

MESSINAS®, the maker of PULVERIZE® brand of natural weed killers, today unveiled its 2019 "Giddy-up" campaign that company leadership expects to educate consumers on the availability of effective, natural alternatives to traditional chemical herbicides in a memorable way. The campaign uses the tag line "Don't try to roundup your weeds. PULVERIZE them" combined with various imagery of the wild west in a stylized approach that should easily resonate with the consumer, professional and agricultural marketplaces.

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https://jessicapressreleases.blogspot.com/2018/05/petplacecom-launches-puppy-diaries.html

The new campaign has been in development over the past three years as part of the company's long term marketing strategy, and as part of the roll out, radio, video and print ads will be supporting the brand message. Recent news regarding the active ingredient glyphosate has consumers and retailers alike questioning the use of the biggest herbicide brands in the world, and while there is no shortage of information on both sides of the debate, one thing is clear: people are looking for an alternative.

"We want people to know that the old way of doing things, you know the whole, 'because that's the way it's always been done' type of rhetoric, is over," said James Messina, the Vice President of MESSINAS. "I couldn't be more proud of what our team has come up with to grab everyone's attention with this campaign. There's been this murmur in our industry for years asking for a natural alternative to glyphosate, and all the recent news stories have really contributed to a growing chorus for innovation and leadership. If we have to be the ones to take a shot at educating the marketplace, then MESSINAS is ready to step up with our plans for PULVERIZE."

As part of the campaign, MESSINAS has committed to a national advertising spend that will incorporate both traditional and digital media outlets, including radio, television and print. In addition, consumers will find signage and mail-in rebates at participating stores that can save them up to $20 on the entire PULVERIZE product line, including ready to use and concentrated formulas. This campaign comes on the heels of the 2018 $1,000,000 give away of PULVERIZE products to retailers across the country that resulted in more than 5,000 stores across the country carrying the brand and offering the products to consumers including Walmart, Home Depot, Ace Hardware, True Value and independent retailers.

For complete information on PULVERIZE visit http://www.pulverize.com.

About PULVERIZE® Weed Killers

Introduced in 2017, the PULVERIZE line of natural weed killers includes three unique formulas in both ready to use and concentrated sizes to tackle the toughest weed issues. PULVERIZE Weed Killer is a lawn safe product that targets weeds without killing grass, PULVERIZE Weed & Grass killer is a nonselective herbicide that kills both weeds and grass, as well as moss and algae and PULVERIZE Weed, Brush & Vine kill even the toughest weeds. All PULVERIZE products work fast with visible results in as little as twenty minutes.

About MESSINAS

Messinas, founded in 1998, manufactures a variety of lawn & garden products including animal repellents, plant health tools, weed killers and more under the Seedlingers®, Animal Stopper®, Pulverize™ and Plotsaver® trademarks. These products are distributed throughout the United States and abroad through distributors, hardware co-ops Orgill, Ace Hardware and True Value, and thousands of retail outlets including Menards, Orchard Supply Hardware, Mills Fleet Farm, Whole Foods, Intermountain Farmers Association, Bomgaars, Southern States AGWAY, Family Farm & Home, Shopko and other brick and mortar locations in all 50 states. The company is headquartered in New Jersey, with multiple regional staff throughout the United States. For additional company information, product information and availability, please visit http://www.messinas.com. Read this for more information.

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For Additional Information:

Megan Konys, Marketing Manager
MESSINAS
T: 908-320-7009

Tuesday, August 14, 2018

Members of PTPA Community of over 130,000 Select Recipients of Parent Tested Parent Approved Award

Leading product awards organization, PTPA Media, today announced the latest round of recipients of the Parent Tested Parent Approved Seal of Approval. The results come after a thorough product approval process whereby consumers selected from a community of over 130,000 testers across North America put products to the test in the context of their daily lives.

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https://jessicapressreleases.blogspot.com/2018/05/sago-mini-launches-worlds-first-pillow.html

Shopping is changing. consumers are purchasing more online and expecting more in store. But with so many options, making the right choice can be more confusing than ever. That's the value of the PTPA Seal of Approval. It brings clarity and trust.

How Brands Build "Mom" Trust

Over the years, PTPA has recognized the declining trust factor between consumers and brands, which is why brands are seeing more scrutiny of marketing claims than ever before. "Ask any mom how she makes her purchasing decisions and she'll tell you she trusts other moms more than brand marketing", says CEO & Founder Sharon Vinderine."Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations. PTPA's Seal of Approval conveys this all at a single glance."

Parent Tested Parent Approved Seal of Approval Winners

The PTPA Winner's Circle is comprised of thousands of products that the PTPA Media community has tested and approved. Every category from food and beverage, toys and games to health and safety and housewares has been tested. Following is a list of PTPA's latest recipients of the Seal of Approval:

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https://jessicapressreleases.blogspot.com/2018/05/intouch-insight-launches-liacx-new.html

Apothecary Products Nose-Pals® Nasal Aspirator
Cozyphones Kids Character Headband Headphones
Dyson Cyclone V10 Absolute
Groupe SEB Canada T-Fal ActiFry
Groupe SEB Canada T-Fal Multicook & Grains (NutriCook)
Konami Digital Entertainment Yu-Gi-Oh! TRADING CARD GAME
Lolleez Organic throat soothing pops for kids
Mia's Moccs Baby Moccasins
Oilogic® Stuffy Nose & Cough Essential Oil Vapor Bath
Oilogic® Stuffy Nose & Cough Essential Oil Roll-on
P & G Bounty Select-a-Size Paper Towels
Philips Turbostar Airfryer
Philips Kids Hair Clipper (HC1091/70)
Philips Wake-Up Light Alarm Clock with Sunrise Simulation, White (HF3500/60)
Philips Wake-Up Light Alarm Clock with Colored Sunrise Simulation and Sunset Fading Night Light, White (HF3520)
Philips Air Purifier Series 2000i WiFi Model AC2889/40
Philips Air Purifier Series 2000 Model AC2885/40
Philips Air Purifier Series 1000i WiFi Model AC1214/40
Philips Air Purifier Series 1000 Model AC1213/40
Philips Nano-Cloud Humidifier Series 2000 Digital Model HU4805/40
Philips Sonicare for Kids
Sennheiser Memory Mic
Tuft & Nee dle Mint Mattress
Tuft & Needle T&N Mattress
VCM Products, LLC BuggyBands Lice Repellent Bands

How Winners Are Determined

Parents across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 130,000 families. Independent research by Research Now has confirmed that the PTPA Seal of Approval ranks among the top three most recognized seals in North America.

About PTPA Media Inc.

PTPA Media certifies innovative products that families can trust. By connecting manufacturers with consumers, PTPA Media helps companies serve their markets better, and helps families identify products that have been tested and recommended by their peers. For more information visit http://www.ptpamedia.com.

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https://jessicapressreleases.blogspot.com/2018/05/keywordfirst-rebrands-as-true.html

Toy Sales Across Key Global Markets Grew by 4 Percent in the First Half of 2018, Reports NPD

Across the 13 international markets tracked by The NPD Group, a leading global information company, toy industry sales reached $18.4 billion in the first half of 2018, up 4 percent over last year. *

Mexico grew the fastest, +15 percent, while Brazil followed with 11 percent growth, and the United States at +7 percent. Europe posted a 1 percent decline as growth in Germany, Russia, Italy, and Spain was offset by slight declines in other countries.

"Traditional play patterns, collectibles, social media, and innovation are the major themes we saw trending globally in the first six months of the year, and I expect they will continue to accelerate. More than entertainment, brands have been an important trend to move the needle for the industry so far this year," said Frédérique Tutt, global toys industry analyst at The NPD Group. "Some key themes have also emerged or have been increasing in popularity, such as dinosaurs and unicorns on the one hand, and slime or toilet humour on the other." Be alert to read related news.

The collectibles market continued to blaze its trail in the first half of 2018, led by the international popularity of L.O.L. Surprise!, ranked as the #1 toy property in all 13 countries combined. Global sales of collectibles increased by 26 percent, and now account for 11 percent of dollar sales in the total toy industry. Led by Fingerlings, the youth electronics segment grew by 29 percent. Sales of miscellaneous toys grew by 12 percent, with the major drivers being Soft'n Slow Squishes, Major League Baseball cards, and Panini Russia 2018 World Cup stickers. Tying into the 'kidult' trend, the games segment (excluding strategic card games) grew sales by 12 percent with Monopoly, UNO, and Exploding Kittens among the contributors to its success.

Top 10 Global Toy Properties, Based on Dollars, January-June 2018
1. L.O.L. Surprise!
2. Total Marvel
3. Star Wars
4. Nerf
5. Barbie
6. Hot Wheels
7. Pokémon
8. Paw Patrol
9. Total DC Comics
10. LEGO City Read this here.

NPD's just released Global Toy Market Report—which delves beyond the 13 markets and spans North America, Europe, South America, Asia, Africa, and Oceania —highlights additional positive news for the industry. According to its findings, the global toy industry has been growing steadily since 2012, and so has the global spend per child. North America remains the largest region driven by the United States—the world's largest toy market—while Asia is the strongest growth prospect, having grown by 21 percent in the last five years. NPD forecasts the global toy market to reach $99 billion in 2022.**

"As domestic markets become more and more mature, manufacturers and retailers are looking at new territories to find growth. The Global Toy Market Report has become an indispensable tool to tackle international growth opportunities and generate incremental revenue," said Tutt.

Source: The NPD Group/ Retail Tracking Service, Dollar Sales Adjusted, January-June 2018

*NPD's Global Toys retail footprint covers Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Russia, Spain, United Kingdom, and United States.

**Source: The NPD Group/ Global Toy Market Report, Annual 2017

About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npd_entertain- -