Jessica's Press Releases

Friday, June 8, 2018

APPA Encourages Proactiveness for National Pet Preparedness Month

In observance of National Pet Preparedness Month, the American Pet Products Association (APPA) is pleased to share tips and products from its members to help pet owners be ready and keep their pets safe in the event of an emergency. According to a study from Fritz Institute, 44 percent of non-evacuees during Hurricane Katrina did not want to evcacuate due solely to their pets. Whether it be hurricanes, forest fires, mud slides, or another natural disaster, APPA encourages pet owners to be thinking about what quick evacuation with their pets might look like. Because pets are part of our family, preparedness is key. Take a look at some of the recommendations below:

Identification

An identification tag is an obvious way to help ensure lost pets find their way, but The Pawsitively Safe Pet Tag by Platinum Pets takes it one step further. This unique tag assigns a pet an exclusive code listed on their tag and if a pet is lost it will send the owner an alert via text or email if the pet is found. Because owners are not at their usual homes and may not have regular phone service during an evacuation, the digital component of these pet tags also allows for up-to-the-minute emergency contact updates. Owners can also automatically generate a Lost Pet Poster to share with friends and neighbors via social media.
Price: $12.99
http://www.platinumpetsusa.com

Transportation

Having a kennel easily accessible and ready to go can be lifesaving in the event of an evacuation. Gunner Kennels dog crates are among the safest, most durable pet kennels available. The G1™ dog crate received the Center For Pet Safety Five Star Crash Test Rating, and helps ensure that a quick getaway can be a safe one. In addition to protecting pets from seasonal elements, it also guards against outside force in the case of an accident.
Price: $349.99 – $599.99
http://www.gunnerkennels.com

Food

Be prepared with healthy food that won't spoil quickly. Raw Naturals Freeze-Dried Food by Stewart Pet makes it easy to provide full quality meals with their convenient food pouches prepared with raw, single or limited-source protein, along with real fruits and vegetables. Each heart-shaped nugget is packed with optimum levels of nutrients to help dogs maintain their weight and fitness with a complete and balanced diet.
Price: $39.99
http://www.stewartpet.com

Utilizing the pet lover network

A helpful resource for pet owners in the event of a disaster comes from the Kurgo Foundation, formed to support non-profits assisting animals in the wake of a disaster. Through their extensive network of animal lovers, they coordinate donations and provide much needed public information on how to help, ensuring resources get to the right organizations as quickly as possible. To learn more visit http://www.kurgostore.com/foundation.

Additional information, product samples, images and interview opportunities available upon request.

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The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust. Visit http://www.americanpetproducts.org for more information.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Stone Bond Unveils Next Generation of Enterprise Enabler® 10 With a Sneak Peak of the Product for a Limited Time

Stone Bond Technologies, a leading provider of business integration solutions announced today the release of their new product update Enterprise Enabler (EE) 10. Enterprise Enabler is a one of a kind Data Virtualization and Agile ETL™ platform that unifies information silos and scattered data from multiple sources. EE 10, takes it even farther with the concept of data continuum throughout the enterprise. Today, nearly all integration tools are designed primarily to be used only by the IT department, meaning business users still have to rely on the technical resource or DBA to get the data required which makes it hard for business users to make more informed decisions for better outcomes. However, this update was created to support not only technically savvy users but also day-to-day business users so everyone can have access to the data when they need it in real-time or on-demand.

"With the rapid increase of Data Management disciplines, we are fortunate to have an agile integration platform that easily absorbs, incorporates new integration patterns, and adapts to new challenges. Our new release extends its breadth and depth with automation to accommodate the novice users and sophisticated Data Scientists. We have expanded the dimensions of security, including assistance with GDPR, and enhanced the handling of huge datasets. At this point, we feel that EE V.10 has easily leap-frogged all competitors in the Data Integration space." – Pamela Szabó, CTO at Stone Bond Technologies

Be in the know and schedule a demo (seats are limited) to be one of the first to view all the new features of Enterprise Enabler 10 before the actual new product launch.
Some of EE 10 Key Features:

*Please note, these are not all the features of EE 10 so schedule a demo today to view more.

About Stone Bond Technologies
Stone Bond Technologies leads the way in Data Virtualization through products like Enterprise Enabler. We make an enterprise's data agile providing new capabilities and insights to the whole organization from the data scientists to the front-line business users. Stone Bond's customers have improved their efficiency and lowered their costs by relying on Stone Bond to deliver results.

About Enterprise Enabler®
Enterprise Enabler provides a superior alternative to the legacy data delivery process by creating logical views of data from the original source locations, eliminating much of the complexity created by data silos that proliferate across the enterprise. The result is a consistent interface regardless of data source or location, quickly putting the benefits of Agile ETL™ and Data Virtualization in the hand's developers and of business users.
For more details or to learn more about how Stone Bond can make an impact for you today at http://www.stonebond.com. Enterprise Enabler is a registered trademark of Stone Bond Technologies, L.P.

Pixel Film Studios Unveils FCPX Auto Tracker Vega for Final Cut Pro X.

FCPX Auto-Tracker Vega is a motion tracking tool created exclusively for Final Cut Pro X. Easily add realistic lens flares to any footage with a ease! The Auto-Tracker's technology gives users the ability to achieve fast and accurate tracks without having to set a single keyframe. Track forward, track backward and track multiple objects in a single scene. FCPX Auto-Tracker Vega is a Final Cut Pro X exclusive plugin.

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/hills-pet-nutrition-helps-pet-parents.html

FCPX Auto-Tracker Vega makes tracking text, pictures, videos, and animations to subjects an absolute breeze with motion tracking technology. Simply apply a tracker preset to any footage, select an area, and track! Completely bypass the tediousness of manual key-framing with automatic tracking from Pixel Film Studios.

FCPX Auto-Tracker Vega allows users to patch-up imperfect tracks with simple controls. Utilize the hot-key "Option" + Click to delete unwanted points. Editors can delete a single track point or many track points at once. Lastly, Auto-Tracker users can add new points by scrolling through the timeline and moving the control point.

Place multiple instances of the Auto-Tracker Vega on the same footage to track multiple objects onto different subjects in the same scene. Auto-Tracker's interface makes precision motion tracking quick and easy so that users cut down on editing time and achieve amazing results.

FCPX Auto-Tracker Vega features the ability to track rotation and scale, allowing editors to create the illusion of tracking in 3D space. This feature works best when a subject is moving directly toward the camera. With built-in smoothing options, editors can smooth out scale and rotation tracking data with a single click.

Established in 2006, Aliso Viejo, California-based Pixel Film Studios is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple FCPX. Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

CMB Again Recognized Among Top U.S. Research Firms for 2018

Chadwick Martin Bailey (CMB) was named to the American Marketing Association's "Gold Top 50" for the 6th consecutive year. The report lists the top revenue-generating market research organizations operating in the U.S, and is the industry's benchmark for market research organizations nationwide.

"In a rapidly changing environment, CMB's continued growth is a testament to our vision and commitment to client success." CMB's CEO Jim Garrity commented, "I am proud of our incredibly talented team and honored to be recognized as one of the top market research organizations in the country."

This recognition comes as CMB continues to expand its client base and innovative offerings—combining powerful predictive analytics, agile qualitative and deep expertise in consumer psychology. In 2017, CMB became a wholly-owned subsidiary of ITA Group, a worldwide leader in engagement and experiential solutions. This partnership provides a strong foundation for expanded insights and solutions in the incentives, engagement and cultural transformation categories. In addition to these expanded capabilities, CMB will continue to invest in the advanced and predictive analytics, creative storytelling and consulting initiatives that help leading brands make critical, game-changing decisions.

About the AMA Gold Top 50 List
The "Top 50 U.S. Market Research Ranking and Review" is a report published by the American Marketing Association (AMA), North America's largest professional marketing association, and Inside Research(R). Top 50 rankings are based on U.S. revenue. The rate of growth from year to year has been adjusted to account for revenue gains or losses from acquisitions or divestitures. Verification of revenue is required of each private firm for ranking by a third party, generally an outside accounting firm.

About CMB
CMB collaborates on game-changing initiatives including market identification, segmentation, invigorating brand health, rejuvenating tired trackers, driving loyalty and advocacy, and product and service development. Leading global brands rely on CMB for relentless decision-focus, creative and innovative design, and a deeply consultative approach to enable clients to make their strategic brand, innovation, and market decisions. Read news here.

@SterlingRope Kicks Off International Treasure Hunt on Instagram to Celebrate its 25th Anniversary

Sterling, a leading manufacturer of rope and life-safety equipment, today announced an international treasure hunt and Instagram contest for rock climbers and enthusiasts to celebrate its 25th anniversary. From June to November, Sterling will be partnering with Access Fund (@AccessFund) and the American Alpine Club (@AmericanAlpine) to place wooden #Sterling25 markers at 25 different crags across the US and Canada -- anywhere from the trailhead to the top of a climb -- and clues will be posted by @SterlingRope each week to help hunters find them.

How to Win
Beginning today, every Friday until November 16th @SterlingRope will post a photo and factual clue from its Instagram page. The first person to discover the #Sterling25 marker and post a photo with it tagging #Sterling25, @SterlingRope, @AccessFund, @AmericanAlpine will win a new Sterling rope. The next 25 people to post with the same marker will receive additional Sterling swag. Each day the marker goes unfound, another clue will be released to help treasure hunters win.

There will be 25 different markers in locations ranging from Alaska to Alberta, Washington to West Virginia, and Michigan to Maine, giving hunters around the country 650 chances to win.

"Over the last 25 years, Sterling has grown from a small New England company focusing on climbing rope to an international company serving multiple industries," said Liz McLellan, Director of Marketing at Sterling. "Our 25th Anniversary Treasure Hunt celebrates this milestone with the passionate community of climbers that originally inspired us. It's really our way of saying 'thank you.'"

First Clue
Each clue will include a factual clue along with a photo.

Factual Clue: Our first location is truly a needle in a haystack. Located in the largest, and most sparsely populated US State, where the rock is chossy, but the views are hard to beat!

Photo Clue: To see the photo of the crag and get all the daily clues follow @SterlingRope on Instagram.

Contest Partners
Sterling has partnered with Access Fund and the American Alpine Club to identify and safely place markers in all 25 crag locations.

"We're delighted to be working with long-time partner Sterling to host an adventure that highlights many of the incredible climbing areas we have helped to protect through our private land acquisition program," said Anneliese Steel, Corporate Partnerships Manager at Access Fund. "Access Fund is the only certified land trust that works for climbers. That means when an important climbing resource goes up for sale we can help local communities protect these at-risk properties. At the heart of it, we're climbers buying climbing areas and we look forward to showcasing these crags with the help of Sterling's 25th Anniversary Treasure Hunt."

For the complete rules and more information, visit SterlingRope.com/TreasureHunt

About Sterling
Sterling is a premier rope and life-safety company dedicated to bringing climbing, rescue and utility safety products into the 21st century. For the past 25 years, Sterling has been developing and manufacturing the world's finest ropes, hardware and related gear, giving climbers, arborists, firefighters and utility workers the ability to focus on the task at hand. From its headquarters in Biddeford, Maine, Sterling engineers, technologists and craftsmen build on advanced R&D, customer needs analysis, innovative manufacturing and stringent testing to perfect every aspect of production and create the industry's most versatile and highly-rated equipment. Sterling ropes and cords fit seamlessly into any pack and enable the Freedom to Focus.

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CMB Again Recognized Among Top U.S. Research Firms for 2018

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The Psychological Toll of Our Increasingly Online Lives

Want to book plane tickets? Order a pizza? Check college courses? Write a note to Aunt Sally? Chances are you'll use a smartphone (or laptop or desktop or smartwatch or Amazon Echo) for that.

In an "always on" society — with mini computers in reach at all times capable of solving nearly any problem or desire with a tap, pinch, or click — it's harder than ever to escape the ever-increasing role that computer technologies play in daily life.

But is this "new normal" quite so normal when it comes to human health?

In his new book, "The Terminal Self: Everyday Life in Hypermodern Times," UNLV sociology professor Simon Gottschalk examines the social and psychological toll of humanity's increasingly online lives on work, educa tion, family life, interactions, and the sense of self.

"In order to conduct everyday life in our society and accomplish most activities, we have to access a terminal. There is no choice," Gottschalk said.

"We have started to normalize a state of permanent urgency and most of the time it's not justified," he said. "From a sociological perspective, since the self emerges out of the interactions with others, the fact that an increasing number of interactions are occurring at the terminal may spell the end of the self as we know it."

According to Gottschalk, the constant intrusion of terminals, even with their conveniences, impacts daily life in distinct ways:

Health
Once upon a time, people expressed anger and emotions face-to-face by yelling or gesturing, or by writing and sending a letter in the mail. In today's "always on" society, negativity on email and social media is nearly constant.

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The problem? Being on the receiving end of constant anger, stress, or other negativity triggers toxic neurochemical reactions in the body, Gottschalk says.

Gottschalk acknowledges that people in certain professions need to remain on call outside of normal business hours, but not most people — and the stress surrounding expectations to work around the clock is troubling.

"Increasingly, offline and online behavior bleed into one another," Gottschalk says. "I don't think we've adjusted to that condition."

Relationships
A convenience of terminals is the ability to tap a screen and demand answers to almost anything — math equations, movie options, the meaning of life — at a moment's notice.

However, Gottschalk warns that the instant gratification associated with eliciting a machine's response with every keystroke — sometimes offering an answer while the question's still being typed — can lead to an unrealistic expectation for these desires to be tended to just as quickly in real life.

"It corrupts our interaction with people. We begin to feel entitled to have every one of our impulses gratified immediately," he said. "The fact that technology is available on demand doesn't mean that people are. No one can live like that."

Empathy
Face-to-face interaction incorporates a number of non-verbal cues such as facial expressions, gestures, and eye contact. Online there's just one medium — language. "That really complicates communication," says Gottschalk.

Gottschalk says that unlike the humanity experienced through face-to-face communication, empathy tends to disappear at the terminal, where it's easier to quickly humiliate, ignore, or disgrace someone else.

Putting pen to paper usually involves taking time to reflect and make thoughts clear.

Loneliness
Online shopping and texting mean never having to interact face to face. And even group activities, such as attending a concert but watching it through a tiny phone screen while recording, can be marred by technology.

"Our capacity to broadcast every passing thought, desire, or emotion to hundreds of scattered individuals is unique in human history and human psychology, Gottschalk said, "but research shows that at no point in our history have so many people reported being lonely."

Privacy
The internet was originally invented to exchange information quickly over long distances. However, Gottschalk believes it has gotten out of control. Continue reading.

Years ago, booking plane tickets, locating oneself on a map, or buying music were anonymous activities. Now, because these activities are conducted online, they leave traces that create a digital profile/shadow. As the saying goes, "on Google, you are what you click. On Facebook, you are what you like."

Cookies, spyware, and hidden service terms can create a recipe for disaster when it comes to data privacy.

"If we can't control this type of manipulation," he said, "we better stop the machines and look at what we're doing."

Loss of Skills
Once upon a time, maps, calculators, cameras, and phones all had a specific storage place in one's home and each required different operational skills or knowledge. Today, these devices combine in a single pocket-sized item. Read all the latest news.

Would today's youth know what to do if lost on a dirt road without cell service and only a map to find their way home?

Gottschalk says there is evidence that dependence on terminals has caused skills to atrophy.

"The fewer skills we develop to accomplish everyday functions, the more we rely on the terminal. And the more we use the terminal, the less skilled we become. It's a vicious cycle," he says.

So, now what?

From more countries taking France and Germany's lead to outlaw work-related emails on weekends to writing down our thoughts then sleeping on them before clicking 'send' on email or Twitter, Gottschalk suggests that society slows down and re-consider its sense of entitlement for constant and instant access to the terminals.

"We have to critically evaluate the purpose of this growing acceleration, this normalizing of constant and instant communication," says Gottschalk. "If there are no rational or desirable goals, we should ask ourselves why we accept those conditions and what we are losing in the process."