Woof Concept, The Premium Pet Lifestyle Brand Set to Raise the Bar in The Dog Accessories Market with The Launch of The IKONIC Collection

Woof Concept – a pet lifestyle brand announced the launch of their new line of dog collars, leashes and harnesses.

The new line of dog accessories will be launched under Woof Concept's new IKONIC label. The IKONIC collection focuses purely on quality and comfortability. Made with the latest webbing technology and premium components, the new IKONIC collection is set to raise the bar in the dog accessories market.

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The ultra-premium dual layer polypropylene webbing is extremely soft providing users with optimal comfort. In addition, the new polypropylene webbing has an impressive tensile strength of over 800 pounds making it remarkably durable. The webbing is heat treated during production to prevent natural breakdown of colors over extended use. The IKONIC Leash collection will also include the new patent pending mammoth hook providing improved security features.

"One of the most notable upgrades we are including with our IKONIC Collection is the buckle strap on our six-foot leash which enables the leash to wrap around an object such as a light post so you can secure your dog with the post while grabbing a coffee on the go. The strap is fully adjustable and can extend to go around your waist so you can jog around the neighborhood with your dog without needing to hold on to the leash" said Haydex Li, Chief Product Designer. "We really want the IKONIC line to be different than what is offered in the market today. Aside from building the IKONIC line with premium components, we wanted to add in additional features and functionality – making it an accessory that we'd actually want to buy for our dogs."

With a design-focused approach and an obsession to detail, Woof Concept is challenging the notions on what a premium dog accessory should be. While other companies concentrate to build products offshore to maximize profits – which, let's face it, are products that are usually built by questionable processes topped with ingredients that are impossible to pronounce - Woof Concept decided to focus their efforts in making quality products locally to ensure they oversee the entire process from start to finish. Similar to their current product offering, the new IKONIC collection is made in Canada and backed by their lifetime warranty commitment.

"When we started creating products for our dogs, we knew we wouldn't settle for anything sub-par." said Andy Song, CEO and Founder. "While our classic adventure line has met our expectations and our customers are in love with it, we feel that there are always room for growth and for improvement. We didn't create this brand as just another pet apparel company, we decided from the outset that we will continue to create great pet products, not just good ones".

The IKONIC collection initial launch will include 12 designs and will be available beginning November 2019.

For more information, please visit woofconcept.com

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