The Unicorn Principle is the concept of finding something unique within a company or product and leveraging it to make the sales. Click here.
This term was coined by Rafael Romis after working with some make-up artists who wanted to build a brand. They had a unique product, highly pigmented lipstick colors, which couldn't be found anywhere else. Before putting it up for sale, they would post pictures of the product to social media. When the website finally when up, everything was sold out in less than an hour. More info here.
In this episode of Magnificent Marketing's marketing podcast, Rafael -- the founder of the award-winning creative agency, Generate Culture, who has accumulated over 10 years of experience in the digital marketing space and has successfully launched over 230 projects for both Fortune 500 and startup clients worldwide -- discusses this principle and discusses the process of starting an e-commerce company.
Rafael touches on the following topics:
This episode of Magnificent Marketing's marketing podcast - plus all major podcast channels - and Magnificent Marketing's YouTube channel. It's also available, with an accompanying blog, on Magnificent.com.
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Rafael Romis:
Rafael was born and raised in Greece, studied in Kent, worked in London, and set his roots in Los Angeles, California where he founded Weberous Web Design, an award-winning full-service creative agency specializing in eCommerce and informational websites.
As a leading expert in marketing, strategy and business development, Rafael has launched and overseen hundreds of websites and marketing campaigns
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