Launch of Brightly: Insurance Reimagined

Brightly is officially launching today with Brightly Cyber Insurance for small businesses. At Brightly, we are doing insurance differently. We bundle coverage with customized services to deliver more value than traditional insurance.

"When you ask anyone about the way insurance works today there is one thing we all agree on—it's confusing and complex. The insurance industry is steeped in tradition and doesn't speak to today's consumer," says Chris Christensen, Chief Revenue Officer of Brightly. "Brightly is reimagining insurance to be simple and elegant. We want people to be able to sign up for insurance in a few minutes, anytime and anywhere."

Brightly is here to make insurance quick, easy, and digital. We saw the need for rethinking the user experience around how people buy and use insurance. The days of people only using insurance once something has gone wrong are over—with Brightly Cyber Insurance we are increasing customer touch points by working with our customers to prepare for a breach as well as assisting with all actions needed post-breach.

Brightly Cyber Insurance offers concierge level assistance via phone or email as well as coverage for everything from e-theft to data recovery. 48% of cyber attacks target small businesses and we want to make sure they not only have sufficient coverage if an attack occurs, but cyber support and preparation methods in place to get back to normal operations as soon as possible.

Brightly is insurance reimagined.

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