While radio, print, and common website still-frame advertisement work, video advertisements allow for something that the former just cannot accomplish— client comfort in being able to learn about who they are buying from. Continue reading.
Last year, Marcus Sheridan of The Sales Lion predicted that by 2019, 80 percent of content people consume online as buyers and consumers is going to be video-based.
That staggering statistic shows just how important video is for the growth of a business in today's online-centered marketplace. This trend will reach the 80 percent reality this year and will only increase from that point on.
Magnificent Marketing is pleased to present an episode of the Magnificent Marketing Podcast featuring an interview with Sheridan on why video marketing is the future and what marketers must know and do to succeed.
In this episode, Sheridan touches on the following topics:
This episode is available on all major podcast channels, on Magnificent's YouTube channel and, with an accompanying blog, on magnificent.com. Find it here.
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About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "t op of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Marcus Sheridan:
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan's company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world— RiverPoolsandSpas.com.
With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a "web marketing guru."
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